The Nuts and Bolts: Martha Stewart Launches Eco-Friendly Cabinet Line
Martha Stewart Living™ Launches "Kitchen Week" and Unveils Two New Kitchen Styles
Martha Stewart Living Omnimedia, Inc. (MLSO), in collaboration with MasterBrand Cabinets, Inc., is announcing two new Martha Stewart Living kitchen door styles featuring PureStyle,™ a superior-quality finish that replicates paint or wood. The new Tipton and Gardner doors are the first textured PureStyle doors to be released on the market, and are a part of 15 Martha Stewart Living cabinetry styles.
In support of the launch, MLSO is hosting "Kitchen Week" from September 15 – 21. Throughout the week, MSLO digital properties, including its social channels and MarthaStewart.com, are offering unique custom content focusing on kitchens ("6 Common Kitchen Remodeling Myths" "What's Your Kitchen Personality," and "Quick and Easy Kitchen Upgrades"), all-new how-to video content, giveaways, dedicated emails, and blog content for readers.
"A great kitchen is the most important, interesting, and inviting room in the house," said Martha Stewart, MSLO founder. "I am so proud of our new kitchen designs. Like all of the designs in the Martha Stewart Living line at The Home Depot, they will make your kitchen more functional, and as beautiful and welcoming as it deserves to be."
What is PureStyle?: PureStyle is a superior-quality finish that replicates paint or wood with the added advantages of superb durability, easy maintenance, and an affordable price point. PureStyle is also a more environmentally conscientious option, as the doors are made from a high percentage of recycled wood fiber materials.
All Martha Stewart Living kitchen door styles are sold exclusively at The Home Depot stores in the United States and Canada. To learn more about Martha Stewart Living kitchens visit homedepot.com/MSLkitchens.
Tilt My Blinds Aims to Make Window Blinds Smart Through Kickstarter Campaign
Tilt My Blinds has turned to Kickstarter to bring affordable smart house blinds to the masses without the need to buy new blinds altogether. Tilt is an automation kit that is easily installed in the blind rail of most two-inch slat blinds. Tilt is programmable and can be controlled using your smartphone or Tilt switch.
For its 31-day Kickstarter campaign, Tilt My Blinds has set a goal of $50,000 and anticipates bringing the product to the market by February 2015. Kickstarter backers can join the campaign by visiting the project here.
"My home is my sanctuary. I crave natural light during the daytime and need privacy when the sun goes down. I spend too much time opening and closing all of the blinds in my home to achieve this," said Emily Brimhall, co-founder of Tilt My Blinds. "We designed Tilt to allow homeowners to easily upgrade their existing two-inch blinds without having to spend thousands on new blinds or a new home automation system."
Easy to Install
Tilt can be installed in 15 minutes or less without the need for heavy tools or professional installation.
Through its custom app, Tilt can be easily programmed to open and close at specified times so you can have natural light in the day, privacy at night, and optimum energy savings. While you are away from home, Tilt is customizable and can be programmed to open one or multiple blinds to keep your personal belongings out of sight.
Additionally, the company will offer a USB dongle that can be inserted into your TV's USB port that tells the Tilt to close when the TV is turned on.
Battery or Solar Power
Tilt uses lithium iron batteries and is recharged by plugging the cord into the blind's drawstring. Additionally, Tilt will sell a solar-power option as an add-on that can be used to power the blinds and is mounted behind the blind tray.
Tilt includes a smart sensor that detects when it is night or day and opens and closes based on your settings in Tilt's app. The sensor also knows the difference between sunlight and artificial light so blinds don't open and close every time the lights turn on and off.
Tilt uses Bluetooth LE (Bluetooth 4.0) to communicate with Android and iOS smart devices to give homeowners complete control of their blinds from any room. Tilt will also offer a switch that is easily mounted on any surface in the home to control your blinds at the click of a button, and if you are standing next to Tilt blinds you can simply tug on the string and your blinds will open or close.
For more information about Tilt and to see how it works, visit www.tiltmyblinds.com.
Trex Enters E-Commerce Marketplace with Launch of Outdoor Lighting on Amazon
Trex Company, Inc., the world’s largest manufacturer of wood-alternative decking and railing products, has officially entered the e-commerce marketplace with the launch of its high-performance Trex® Outdoor Lighting™ collection on Amazon.com. The first product line to be sold by Trex online, Trex Outdoor Lighting will join other Trex-branded products currently available on Amazon through Trex licensees, including Trex Outdoor Furniture,™Trex RainEscape® and Trex Pergola.™ This direct foray by Trex into online retail represents a first for the wood-alternative decking category and promises to complement the company’s traditional channel strategy while exposing the brand and product line to a wider consumer audience.
Effective immediately, the entire Trex Outdoor Lighting portfolio will be marketed and sold on Amazon.com. The line is comprised of a Deck Lighting™ collection recently upgraded with Cree® LED components and “plug-and-play” designs for easy assembly, along with an all-new Landscape Lighting™ collection including well, path, multi-function and spotlight components.
True to Trex’s environmentally friendly heritage, each lighting option surpasses traditional incandescent lighting by using 75 percent less energy and eliminating the worry of voltage drops. In addition, the low-voltage lights are extremely durable, as well as weather-proof and salt air resistant, ensuring that they will endure the elements for years to come. The lights also are cool to the touch, making them safe for children and pets and are backed by warranties on the various components of Trex Outdoor Lighting.
“Trex’s focus always has been on creating what’s next, and as consumers shift their purchasing behavior online, Trex will continue its brand prominence by leveraging what the new frontier of e-commerce has to offer,” said Ronald W. Kaplan, chairman, president and CEO of Trex. “Through Amazon, Trex will continue to strengthen its channels of distribution – already the strongest in the industry – to make it even easier for customers to fall in love with Trex Outdoor Lighting and incorporate it into their outdoor living spaces.”
For more information about Trex Outdoor Lighting and other Trex products, visit trex.com.