Tide Coldwater Liquid Detergent Questions and Answers

Q.How will this product save energy/money for me?
The product will not require warm/hot water which needs to be heated by a home hot water heater.

Q. Is this product good for whites as well as colors?
A. The product can be used with both whites and colors; however, as with the traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Q. Can I use this product on my delicates?
A. Tide Coldwater can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is a concern.

Q. Why can't I use the original product on a cold water setting?
A. You can use regular Tide in a cold water wash; however, Tide Coldwater has been specifically designed for use in cold water to provide even better cleaning.

Q. Can I use Tide Coldwater for all my clothes?
A. Tide Coldwater can be used on all machine-washable clothes.

Q. Will Tide Coldwater work on heavily soiled clothes?
A. Tide Coldwater will work great on heavily soiled clothes.

Q. Do I need to add anything else (bleach/ laundry aids/ pre-treat) to get my clothes clean?
A. Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

Q. What happens if I use warm water by mistake?
A. Tide Coldwater can also be used in warm and hot water washes.

Q. Can I use this product with my machine?
A. If you have a High Efficiency (HE) washer, we recommend using Tide High Efficiency (HE) for the best results.

Q. Can I use Tide Coldwater to pre-treat/pre-soak?

A. Yes

Q. What is the shelf life?

A. The product was designed to have the same shelf life as traditional detergent.

Q. Can I mix Tide Coldwater with chlorine bleach?
A. Yes, chlorine bleach can be used in conjunction with Tide Coldwater.

Q. Can I use Tide Coldwater on my baby's clothes?
A. Yes

Q. Can Tide Coldwater be used with the Tide Kick/Rollerball?
A. Yes. The liquid version can be used.

Q. Can Tide Coldwater be used on flame-resistant items?
A. Yes, as long as the label recommends machine washing.

Q. Can I hand wash with this product?
A. This product is designed for use in an automated laundry machine.

Q. Are laundry additives needed with Tide Coldwater?
A. Laundry additives such as Downy or Bounce can be used with Tide Coldwater.

Q. Will this product get rid of any germs that would normally have been removed by hot water washing?
A. Many germs that would normally be washed away in hot water will still be removed in cold water with Tide Coldwater. For instances where there is a concern, it is recommended that extra steps be incorporated such as washing in hot water and/or adding chlorine bleach.

Q. Is this the brand's first cold water formula?
A. Yes.

Q. What spurred P&G to launch this product now?
A. There has been an increase in the consumer usage of cold water for washing in recent years. The incidence of these cycles has reached a point where a consumer need and business opportunity presented itself.

Q. Do I need a special washing machine?
A. No, the product is designed for a typical top-loading, non-HE machine.

Q. Why is Tide Coldwater different than regular Tide?
A. The product contains new materials that will aid in typical coldwater challenges such as greasy stain removal and whiteness while maintaining materials that provide typical cleaning in warmer conditions.

Q. What is the ingredient that makes Tide Coldwater better in cold water?
A. It is difficult to point to any ingredient as the ingredients in the formulation work synergistically together to maximize the performance of Tide Coldwater in cold water washing.

Q. How much suds does it produce?
A. The amount of suds was adjusted to be similar to regular Tide.

Q. Which version is the most effective for removing stains? (liquid vs. powder)
A. They have very similar stain removal profiles.

Q. What makes this product different from other detergents?
A. The product contains new materials that will aid in typical coldwater challenges such as greasy stain removal and whiteness while maintaining materials that provide typical cleaning in warmer conditions.

Q. Does Tide Coldwater clump?
A. The powder product was designed to dissolve in cold water in much the same way as other Tide products. When added prior to clothing addition and allowed to dissolve, clumping will not be an issue.

Q. Will Tide Coldwater spot my clothes?
A. The product was designed to be safe for all colorfast machine washable garments. If there is concern about stain spotting, it is highly recommended to test a small, hidden area of the garment. Spotting incidence is expected to be very low, approximately the same as traditional Tide products.

Q. Will Tide Coldwater clean as well as regular Tide?
A. Both products provide excellent stain removal and whitening.

Q. Other than saving energy, what other benefits are there to cold water washing?
A. Saving energy leads to saving money. In addition, colors on clothing last longer when washed in cold water.

Q. How will this product save energy/money for me?
A. The product will not require warm/hot water which needs to be heated by a home hot water heater.

Q. Is this product the same price as the original?
A. The pricing of products to the consumer is at the sole discretion of the retailer.

Q. Is this product available in other countries?
A. Yes, Canada also has Tide Coldwater.